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Branding, Web Design, & Social Media

Prefer Dentistry

Prefer Dentistry is a dental management consultant business for dentists with a focus on improving business performance and patient experience. Because many dentists don’t receive business training in dental school, Prefer Dentistry provides a solution that empowers dentists to become better business owners. With expertise in healthcare administration, public health, and dentistry, Prefer Dentistry is unique in its ability to understand both dentist and patient needs. We partnered with Prefer Dentistry because of their dedication to improving dental access and health outcomes.

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the objective

Revamp the existing website for easier navigation and creative messaging geared toward dentists running their own businesses.

the deliverables

Brand identity, strategic messaging, website design and development, and social media templates

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the opportunity

Prefer Dentistry’s founder, Andrew, is a shining example of someone who is more than a consultant. Experiencing the lack of dental access as a child, he is committed to improving dental practices, the patient experience, and access for those who don’t have it. Because Prefer Dentistry wanted to elevate its business by offering a range of services to a larger audience, we knew we wanted to help amplify their great work. The goal was to take Prefer Dentistry’s vision to the next level by designing a website that would reflect their values and catch the attention of potential clients.


our solution

From initial conversations with Prefer Dentistry, we knew this project deserved a fresh rebrand to capture the attention of new potential clients while showcasing the company's wide range of offerings. We began by interviewing Prefer Dentistry’s founder, Andrew, to understand the core values and overall vision of the company. From listening to his passion, we built a brand identity with creative messaging and a website reflecting his true nature.

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the outcomes

Prefer Dentistry’s new website is built to help the company stand out among other business consultants as a knowledgeable, trustworthy, and committed partner. Declarative is excited to follow along as they grow and continue supporting dentists who value quality care and experiences.

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