Declarative Creative Consultancy: Salt Lake County Economic Development Data Storytelling and Report Design
The Client
Salt Lake County
the challenge
Casting a vision for economic opportunity with Salt Lake County
INDUSTRY
Economic Development
objective
Bringing data into the conversation
With more than 1.2 million residents, Salt Lake County is the largest and most populated region in the state of Utah. County leadership conducted extensive research to showcase economic competitiveness insights and tasked our team with helping transform existing narratives and data into a compelling report around potential growth that would resonate with stakeholders.
SOLUTION
Amplifying narrative with design
Together, we began by workshopping the county’s initial draft report to understand what data to include, the story they wanted to tell, and how to best communicate research findings to stakeholders. Our design team converted the research into a visually engaging report and presentation deck, integrating data visualization, icons, and a map to convey the local economic landscape. Through imagery, we highlighted Salt Lake County's limited undeveloped land, illustrating the vast possibilities for growth and conveying a positive narrative of opportunity.
“We loved collaborating on the final stage of Salt Lake County’s research into the most impactful economic development opportunities. The data visualization component of this project was particularly challenging and rewarding given the variety of stakeholders consuming this information.”
—KENDALL RATHUNDE, PROJECT MANAGER
