Declarative Creative Consultancy: Simpson Housing Real Estate Sustainability Report Case Study
Declarative agency: Empathetic brand film and storytelling for Peace House, a nonprofit supporting survivors of domestic violence.
The Client
Simpson Housing
the challenge
Telling Simpson’s Sustainability Data Story
INDUSTRY
Real Estate
objective
A Compelling Look at Impact in Real Estate
Simpson Housing is a 75-year-old real estate firm that currently owns or manages approximately 23,000 apartment units across 14 states. After previously partnering with Declarative to create an inaugural sustainability report, Simpson Housing hired Declarative to create the next year’s edition, tracing progress on their long-term goals and illustrating their new programs.
SOLUTION
A Comprehensive Visual Impact Report
Through powerful stories and thoughtful data visualizations, we coalesced Simpson’s suite of sustainability initiatives into a cohesive narrative that showcases the breadth of their impact. The report effectively captures and communicates their steady, values-driven leadership approach and credible impact initiatives to their tenants, employees, investors, and stakeholders.
“Partnering with Declarative on our Annual Sustainability Report was a game-changer for us. They were able to take our data and initiatives from disparate sources throughout the company and weave that into a cohesive, comprehensive story…Seeing our work through their lens reignited our excitement and left us inspired and eager to move forward with our next steps.”
—KRYSTAL ELDRIDGE, VICE PRESIDENT SUSTAINABILITY & COMPLIANCE
