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MTS | Co-founder & Advisor | | she/her

Gwendolyn Reynolds is the Co-founder and an advisor of Declarative Labs. Driven by her passion to bring humanity into data, Gwen co-founded Declarative with the goal to amplify organizations’ impact using data, design, and dynamic storytelling. Gwen has a history of working closely with clients to discover their data needs and using creative methodology to offer tangible insights and solutions. She is proficient in multi-method research, including survey design, market research, and advanced statistical analyses to identify data stories that can be told through engaging visualizations and dashboards.

Gwen’s journey began during her undergraduate studies when she fell in love with the algebra of linguistic grammar. After completing her graduate degree at Harvard University, her love of computer languages and mathematics led her to the National Bureau of Economic Research where she served as Project Director in a behavioral economics lab for nearly a decade. She has subsequently held senior leadership positions with the University of Utah and HubSpot.

Gwen has used her innate ability to identify structure and patterns in human-centered data across multiple sectors, including nonprofits, governments, Fortune 500 companies, primary and secondary education, health care, and tech. Gwen loves identifying data that inspires people to act, and she remains passionate about using data to transform industries.

Gwen has a wild five-year-old daughter who takes her on the best adventures.

"Data is so often kept in a vacuum, but we need data to convince ourselves and others. As a data scientist, I want to help connect data to people and drive action. I love to use data to tell a story that is meaningful."

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