Declarative Creative Consultancy: UServeUtah Community Engagement Survey and Brand Identity Case Study
The Client
USERVE Utah
the challenge
Developing an interactive survey and brand to inspire community engagement
INDUSTRY
Government Agency
objective
Leveraging design to promote community volunteerism
UServeUtah is the State's Commission on Service and Volunteerism, working to inspire, equip, and mobilize individuals and organizations to take action to transform their communities. We partnered with their team and Pathway Associates to create a visually rich and personal survey with accompanying informational toolkits to guide users to their top Community Engagement Pathway.
SOLUTION
A whimsical brand grounded in diversity and connection
Our unique blend of data, design, and dynamic storytelling allowed us to provide a holistic approach to the project from start to finish. Understanding the client’s needs and intended audience, we designed an interactive survey and accompanying toolkits as new and exciting tools to further their mission. We created a design style rooted in thinking outside of the box and eye-catching custom graphics which allowed us to bring a youthful perspective that showed intentionality in diversity.
from the client
“Stanford University said how impressed they are with what we’ve all done. High praise today from many of the US higher education institutions today! Congratulations to you and your team!”
—MIKE MOON, USERVE UTAH
