Declarative Creative Consultancy: Clean Slate Utah Social Impact Film and Nonprofit Storytelling Case Study
The Client
Clean Slate Utah
the challenge
Crafting the story of a new start through record expungement
INDUSTRY
Human Services
objective
Leveraging technology to benefit 1 in 4 Utahns
Clean Slate Utah is a nonprofit organization dedicated to promoting Utah’s Clean Slate Law, which dictates that the government use technology to automatically expunge records for qualified individuals. In 2021, Declarative partnered with Clean Slate Utah to create a film to promote the newly adopted Clean Slate Law – a first-of-its-kind automatic expungement law. Utah led out as the nation’s second state to implement the law, which will impact one in four residents.
SOLUTION
A firsthand account
We worked alongside the Clean Slate team to explore how the film could appeal to a broad audience of stakeholders and accelerate high-impact partnerships and funding opportunities for the nonprofit. We interviewed directly impacted individuals to hear firsthand how this law is positively impacting a large group of Utahns and focused on bringing multiple perspectives together to demonstrate the collaborative, progressive, and impactful nature of Clean Slate Utah.
from the client
"We have received a wave of praise regarding this video."
—DESTINY GARCIA, CLEAN SLATE, EXECUTIVE DIRECTOR
