The Client
Goldman Sachs Foundation
the challenge
Bringing data to life through an immersive physical installation
INDUSTRY
Financial Services, Philanthropy, Economic Development, Education
objective
Impactful Stories Brought to Life
Along with developing a data-rich microsite and impact report to celebrate the 15-year anniversary of the 10,000 Small Businesses program, the Goldman Sachs Foundation asked us to create a physical experience that brought data insights and alumni stories to life. Our goal was to reimagine the findings as a tangible storytelling experience that celebrated the program’s impact, honored alumni of the program, and inspired new audiences to engage with its mission.
SOLUTION
Turning Data into an Experience
We transformed research findings into an immersive installation that celebrated alumni stories and their collective impact at the 2025 Goldman Sachs 10,000 Small Businesses Summit. The installation brought the program’s story to life through interactive alumni storyboards, a wall-spanning timeline of 10,000 Small Businesses’ history, and a map visualizing the communities where alumni have built and expanded their businesses.
"This installation was created to illuminate the depth and breadth of the 10KSB program, but it was the passion and resilience of the featured businesses that inspired us most. We’re deeply grateful to have partnered on this work — and humbled to see it experienced by thousands."
—STEPH SHOTORBANI, CHIEF CREATIVE OFFICER
