The Client
Goldman Sachs Foundation
the challenge
Designing and developing a data-driven digital display to showcase impact
INDUSTRY
Financial Services, Philanthropy, Economic Development, Education
objective
Measuring the Impact of Small Businesses
Goldman Sachs 10,000 Small Businesses is a nationwide business education program delivered in partnership with local colleges to help entrepreneurs grow their small businesses. Declarative partnered with 10,000 Small Businesses on their 15-year anniversary campaign to bring clarity and storytelling to alumni data and economic impact findings by creating an engaging, accessible digital experience highlighting the measurable outcomes of the program.
SOLUTION
Data Collection, Analysis, and Human Centric Storytelling
We reviewed 15 years of alumni data to identify longitudinal trends, understand the economic contribution of graduates, and contextualize these insights alongside the personal stories of alumni. By collaborating closely with the Goldman Sachs team, we led the strategic content and creative direction, and partnered with developers to create an immersive microsite experience complete with dynamic data visualizations, interactive maps, and case studies.
We also designed a visually rich impact report that captures key data findings and contextual narratives. Through this intentional integration of storytelling, design, and data, we delivered a comprehensive digital and visual experience that highlights the measurable impact of small business growth and the reach of the Goldman Sachs 10,000 Small Businesses program.
"With a scope to analyze 15 years of data, design and perform several additional analyses, connect directly with program alumni, and craft all of this into a compelling narrative and visual experience, this project was ideally suited to Declarative's strengths in data, design, and dynamic storytelling. We are grateful to Goldman Sachs for entrusting us to tell the story of their flagship small business investment."
—MEGAN BREWSTER, PROJECT MANAGER
