We began with a brand assessment exercise that zeroed in on his personality and process. The resulting positioning, “From connection, music. From music, feeling,” became the foundation of Joshua's brand. From there, we built a cohesive visual system that included a new logo, typography that balances clarity with drama, a warm color palette, and photography direction that presents Joshua with the same intentional, human presence found in his scores. The new website translates that identity into an elegant, scroll-driven experience that lets the work and the emotion behind it speak clearly to directors, producers, and collaborators.

The outcome is a brand and site that feel as considered and emotionally grounded as Joshua’s music.