Declarative agency: Motion graphics and responsive mobile app mockups for the University of Utah "OneU" community platform.
Declarative Creative Consultancy: University of Utah OneU App Branding and Integrated Marketing Campaign
The Client
Stenaverse & the University of Utah
the challenge
Branding and Marketing the new digital home base for Utah’s flagship university
INDUSTRY
Education & Technology
objective
Branding and marketing
Declarative partnered with Stenaverse and the University of Utah to brand and market the OneU app, a new digital home base for the U of U’s community. After noticing the siloed and fragmented digital interfaces that most students, alumni, and fans had to navigate to engage within the University of Utah, leadership needed a partner who could lead the strategy, brand identity, and marketing campaign to launch the new app.
SOLUTION
A gamified campaign, shareable film, and streamlined app & website design
Working closely with University of Utah and Stenaverse leadership, we developed the app branding, user experience and design, and launched a gamified marketing campaign that included multiple films shown during the 2024 football season along with campus-wide signage.
from the client
“I really enjoyed working with your team and really appreciated your team’s collaborative spirit.”
—ANDREA THOMAS, THE DEISGN OF EVERYDAY THINGS
